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Business Development For Dummies by Anna Kennedy (Paperback, 2015)
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Business Development For Dummies 9781118962718 Brand New
- Buy it nowBusiness Development For Dummies Kennedy Paperback John Wiley & Sons
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About this product
Product Information
Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just hire a sales guy and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers ? it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily ? not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick ? Business Development For Dummies shows you how.Product Identifiers
PublisherJohn Wiley & Sons INC International Concepts
ISBN-139781118962718
eBay Product ID (ePID)209625435
Product Key Features
Number of Pages424 Pages
LanguageEnglish
Publication NameBusiness Development for Dummies
Publication Year2015
SubjectManagement
TypeTextbook
AuthorAnna Kennedy
FormatPaperback
Dimensions
Item Height235 mm
Item Weight770 g
Item Width188 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorAnna Kennedy
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- 23 Jun, 2017
Insightful
This book is really easy to read and has helped me develop new skills within my new roleVerified purchase: YesCondition: New
