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Business Development for Dummies by Anna Kennedy (2015, Trade Paperback)

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Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day.

About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-101118962710

ISBN-139781118962718

eBay Product ID (ePID)209625435

Product Key Features

Book TitleBusiness Development for Dummies

Number of Pages432 Pages

LanguageEnglish

TopicLeadership, Development / Business Development, Small Business

Publication Year2015

IllustratorYes

GenreBusiness & Economics

AuthorAnna Kennedy

FormatTrade Paperback

Dimensions

Item Height1.1 in

Item Weight20 oz

Item Length9.1 in

Item Width7.3 in

Additional Product Features

Intended AudienceTrade

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by nickymilly
23 Jun, 2017
Insightful
This book is really easy to read and has helped me develop new skills within my new role
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