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Key Account Management : Tools and Techniques for Achieving Profitable Key Supplier Status by Peter Cheverton (2015, Trade Paperback)

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An organization's key accounts are its lifeblood. But which are the key accounts?. Are they the ones growing the fastest?. The ones that are most financially secure?. Or are they the ones that shout the loudest?.

About this product

Product Identifiers

PublisherKogan Page, The Limited
ISBN-100749469404
ISBN-139780749469405
eBay Product ID (ePID)209632680

Product Key Features

Number of Pages416 Pages
LanguageEnglish
Publication NameKey Account Management : Tools and Techniques for Achieving Profitable Key Supplier Status
SubjectMarketing / General, Customer Relations, Management, Sales & Selling / General
Publication Year2015
TypeTextbook
Subject AreaBusiness & Economics
AuthorPeter Cheverton
FormatTrade Paperback

Dimensions

Item Height0.1 in
Item Weight24.3 oz.
Item Length0.9 in
Item Width0.7 in

Additional Product Features

Edition Number6
Intended AudienceCollege Audience

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Key Account Management: Tools and Techniques for Achieving Profitable Key Suppli
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