It is a permanent hair dye designed for light brown to dark brown hair that lightens and colours hair in one simple step. - Permanent hair dye - For light brown to dark brown hair - Lightens and colours in 1 easy step - Lightens hair up to 3 levels - Long-lasting, radiant colour and shine.
I've gone gray and I didn't want to have the weekly / monthly task of colouring my grey with brown colour to match my hair. So I've started using this colour and over time it's growing out and becoming dark silver which I like. Its easy to use fuss free and makes my hair lovely and soft. I can do it at home and so I'm happy!. Great product .