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Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton (2019, Trade Paperback)
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About this product
Product Identifiers
PublisherKogan Page, The Limited
ISBN-100749497076
ISBN-139780749497071
eBay Product ID (ePID)21046633971
Product Key Features
Number of Pages272 Pages
LanguageEnglish
Publication NameSocial Media Strategy : a Practical Guide to Social Media Marketing and Customer Engagement
Publication Year2019
SubjectMarketing / General, Web / Social Media, E-Commerce / Internet Marketing, Marketing / Direct
TypeTextbook
Subject AreaComputers, Business & Economics
AuthorJulie Atherton
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight15 oz.
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceCollege Audience
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Ratings and reviews
Most relevant reviews
- 04 Mar, 2020
Social Media book with strategic e
Great comprehensive coverage of social media strategy, insight to current digital landscape; including the importance of branding, content marketing, how to measure and evaluate social campaigns.Verified purchase: YesCondition: New
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