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Evolution of Type : A Graphic Guide to 100 Landmark Typefaces by Tony Seddon (2015, Hardcover)

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THE EVOLUTION OF TYPE: A GRAPHIC GUIDE TO 100 LANDMARK TYPEFACES By Tony Seddon & Stephen Coles - Hardcover **BRAND NEW**.

About this product

Product Identifiers

PublisherFirefly Books, The Limited

ISBN-101770855041

ISBN-139781770855045

eBay Product ID (ePID)211200196

Product Key Features

Book TitleEvolution of Type : a Graphic Guide to 100 Landmark Typefaces

Number of Pages256 Pages

LanguageEnglish

TopicGraphic Arts / Typography

Publication Year2015

IllustratorYes

GenreDesign

AuthorTony Seddon

FormatHardcover

Dimensions

Item Height1 in

Item Weight39.3 Oz

Item Length9.5 in

Item Width7.5 in

Additional Product Features

Intended AudienceTrade

LCCN2015-506943

ReviewsGraphic designer and type historian Seddon presents the history of typography in 100 typefaces, moving chronologically from movable type to digital. Brief "biographies" of each typeface include descriptions of its origins and influence and annotated depictions with distinguishing features and side-by-side comparisons of subfamilies (e.g., roman versus italic) and versions. Each of the book's four main sections begins with an overview of the time period in printing and biographical sketches of a few of its notable type designers, from Aldus Manutius to Tobias Frere-Jones. For the novice, the book also includes a description of the type classifications and a "type anatomy" that illustrates the differences between a serif and a spur, a loop and a tail... For the general reader as well as the practitioner., This book shows how type has evolved since the dawn of the printing press to the digital age through a collection of 100 typefaces. Seddon also examines the contributions of various typographers and type designers throughout history and breaks the book into sections that show major shifts in typography and printing. These shifts include the invention of movable type, the typesetting machine, phototypesetting, and digital typography. Two-page spreads highlight the typefaces that are relevant to each era. The two-page spread for each typeface contains a font description and the background information about the creator(s), its history, and inspiration of each typeface. This information also includes typefaces that were inspired by the highlighted font and information about the various versions that are available, especially in the instances of types that are digital revivals of historic designs. Each spread includes a few enlarged letters that show the defining characteristics that set the typeface apart. Examples of the type set in dummy text show body and headline weights, largely depending on the appropriate use of the font in question, to give the reader a sense of how these fonts will work. Finally, Seddon helps the reader by providing a recommendation of which version to use when multiple options are available. The Evolution of Type truly is an evolution of type and is not an exhaustive history of typography. The brief history Seddon includes shows the reader how technology developed and how it has influenced the direction of type through time. This account, despite its brevity, is handled well and helps readers to connect shifts in type design with the major changes in technology. Seddon also explains the classifications of typefaces and how this has been a long point of contention between typographers, graphic designers, and historians because there is no universally accepted method for classifying type. While there are many similarities from one system to the next, there are also some distinct differences. This is an excellent text for anyone wanting to further their knowledge of how typefaces have evolved in the last 500 years. While it is not a comprehensive history, the selection of 100 types to represent this evolution makes it a manageable text that should not be intimidating to new readers. The most useful part is the inclusion of the variations of each typeface and recommendations of which ones to use and why. It is intriguing that Seddon chose Selva as the 100th typeface, which is a modern interpretation of a blackletter, thereby bringing the text full circle, beginning with Gutenberg's invention, which began with a blackletter font whose design was based on the popular writing of the scribes of his era., This amazing book provides the background of 100 famous, chronologically listed typefaces. It is beautifully illustrated, well written, and authoritative; any student of letterforms will be delighted with the details presented here. Seddon, a freelance graphic designer, provides his personal choices of which versions of these typefaces to purchase, helpful guidance that is, of course, open to debate. Fine books such as this have appeared during each generational change in typographic technology, and this one is suitable for the age of pixels. The choice of which important typefaces of the last 20 years to include will be susceptible to major revision in another 20 years, but no harm is done by taking a stab at it, which the author does skillfully in bringing the work right up to the present. Font designers (such as this reviewer) will learn a great deal... This is a very important work for anyone wishing to learn about the history of fonts, whether one is a student of graphic design or a professional who chooses typefaces. Highly recommended. All libraries and levels.

TitleLeadingThe

Dewey Edition23

Dewey Decimal686.2/24

Table Of ContentContents Foreword Introduction Type Classification Type Anatomy The Origins of Movable Type Aldus Manutius and Francesco Griffo John Baskerville Jenson Bembo Garamond Janson Plantin Caslon Fournier Baskerville Bell Bodoni Walbaum Scotch Roman Clarendon A Line of Type Rudolf Koch Eric Gill Morris Fuller Benton Beatrice Warde Century Cheltenham Akzidenz-Grotesk Engravers Eckmannschrift Bookman Copperplate Gothic Franklin Gothic News Gothic Centaur Goudy Old Style Cooper Black Wilhelm Klingspor Schrift (Gotisch) Perpetua Kabel Futura Gill Sans Memphis Joanna DIN Times New Roman Albertus Rockwell Peignot Caledonia Palatino Melior Mistral Trump Mediaeval Folio Univers Neue Haas Grotesk/Helvetica Transport The Tech That Time Forgot Hermann Zapf Adrian Frutiger Optima Antique Olive Amelia Sabon OCR-A and OCR-B Americana Serifa Syntax ITC Avant Garde Gothic Frutiger ITC Tiffany ITC Bauhaus Bell Centennial ITC Galliard VAG Rounded Pixel Perfect Robert Slimbach Zuzana Licko Tobias Frere-Jones Christian Schwartz Swift (Neue Swift) Rotis Trajan ITC Officina Sans Template Gothic FF Scala PMN Caecilia FF Meta HTF Didot Myriad Lexicon DTL Fleischmann Mason Interstate Giza Knockout The Thesis Family Verdana Benton Sans Base Nine and Base Twelve FF Dax (FF Daxline) Mrs Eaves Bickham Script Modesto Gotham Arnhem Neutraface MVB Verdigris Brioso Akkurat Freight Bello Whitney Ministry Script Verlag Archer Vitesse Heron Serif Selva Glossary Bibliography The Foundries Index Acknowledgments

SynopsisThe Evolution of Type examines 100 landmark typefaces from the history of font design, from the type used by Johannes Gutenberg to produce his 42-Line Bible, to the latest digital typefaces. It reveals the meaning behind typographic characters and shows how the use of type has changed over time. A full spread is devoted to each typeface and its origins. Concise text describes the design history and usage of the face, and its long-term impact on the development of typefaces. Annotated enlargements show the new features that the typeface introduced and highlight its most important design characteristics. The book is organized in six chapters: 1455-1700 The start of it all: The first typefaces are designed in Germany, Italy, France and the Netherlands 1700-1890 The emergence of literacy: The popular desire for reading material drives invention 1890-1920 The first technological age: Type foundries become big business and mass production becomes reality 1920-1960 Type meets art: Typographic originality and creative culture embrace on an industrial scale 1960-1990 Type become cool: Type influences international style 1990-today The second technological age: Typesetting for the masses. The Evolution of Type has practical applications in many fields of graphic design. General readers will enjoy learning about something that they encounter every day. They will gain an appreciation for the unique characteristics of a word beyond its dictionary definition.

LC Classification NumberZ250.A2S43 2015