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Platform Revolution : How Networked Markets Are Transforming the Economy--And How to Make Them Work for You by Marshall W. Van Alstyne, Geoffrey G. Parker and Sangeet Paul Choudary (2016, Hardcover)
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About this product
Product Identifiers
PublisherNorton & Company, Incorporated, w. w.
ISBN-100393249131
ISBN-139780393249132
eBay Product ID (ePID)211788069
Product Key Features
Book TitlePlatform Revolution : How Networked Markets Are Transforming the Economy--And How to Make Them Work for You
Number of Pages352 Pages
LanguageEnglish
TopicIndustries / Computers & Information Technology, Entrepreneurship, E-Commerce / Internet Marketing, General, Management, New Business Enterprises, Strategic Planning, Organizational Development
Publication Year2016
IllustratorYes
GenreTechnology & Engineering, Business & Economics
AuthorMarshall W. Van Alstyne, Geoffrey G. Parker, Sangeet Paul Choudary
FormatHardcover
Dimensions
Item Height0.1 in
Item Weight20.2 Oz
Item Length0.9 in
Item Width0.6 in
Additional Product Features
Intended AudienceTrade
LCCN2016-001066
Dewey Edition23
ReviewsPlatform Revolution provides an exceptional synthesis of cutting-edge research that makes it must-reading for my MBA students. A key insight is that platform strategies can benefit all participants when they understand the underlying economics. Read the book and share it with your business partners. You'll be glad you did., In a very cohesive and comprehensive way, the authors provide deep conceptual insights and rich practical advice on platforms, the most important business organizations of our time., Platforms have transformed the economy over the last two decades, but the biggest effects are yet to come. Platform Revolution provides the first comprehensive framework for platform strategy and for predicting the winners and losers of future disruptions., In the digital economy, platforms are transforming industries at high speed. Platform Revolution is an inspiring guide for business leaders to transform existing businesses to platform businesses., Platform Revolution is a manual for the disruption of your industry. You can either read it or try to keep it out of the hands of your competitors--present and future. I think it's an easy call., An authoritative guide to the role of online platforms: what they are, how they work, and what they mean for business and economics. Platform Revolution demystifies the concept by providing clear prose, insightful examples, and practical lessons.
Dewey Decimal658.872
SynopsisUber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first "owner's manual" for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions., Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what , how , and why of this revolution and provide the first "owner's manual" for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.
LC Classification NumberHF5415.1265
