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Innovation for Media Content Creation : Tools and Strategies for Delivering Successful Content by Marlon Quintero (2015, Hardcover)
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About this product
Product Identifiers
PublisherRoss Publishing, Incorporated, J.
ISBN-101604271043
ISBN-139781604271041
eBay Product ID (ePID)212144158
Product Key Features
Number of Pages344 Pages
LanguageEnglish
Publication NameInnovation for Media Content Creation : Tools and Strategies for Delivering Successful Content
SubjectTelevision / General, Creative Ability, Industries / Entertainment
Publication Year2015
TypeTextbook
AuthorMarlon Quintero
Subject AreaPerforming Arts, Business & Economics, Psychology
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight21 Oz
Item Length9.3 in
Item Width6.3 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2014-048610
Dewey Edition23
IllustratedYes
Dewey Decimal791.45
SynopsisInnovation for Media Content Creation provides a fresh approach to the strategic, logistic, creative, and managerial aspects of media content and television programming development. Mr. Quintero has taken the philosophy and methodologies of innovation that have traditionally been confined to use in product development and manufacturing or ......, Innovation for Media Content Creation provides a fresh approach to the strategic, logistic, creative, and managerial aspects of media content and television programming development. Mr. Quintero has taken the philosophy and methodologies of innovation that have traditionally been confined to use in product development and manufacturing or technological environments, and applied it in the media industry. This well-organized, step-by-step guide provides the framework and tools needed to deliver innovative, creative content successfully and consistently in today's multi-platform television landscape. Executives, creative professionals, and students alike will find value in this one-of-a-kind book.Key FeaturesDefines the essential components of the innovation processOutlines the functionalities and activities needed to produce winning TV show concepts through the Value Chain of Innovation for Content CreationExplains the important processes that follow creative development including strategic research, exploration, concept development, the sales pitch, marketing, production, and support activitiesWAV(TM) offers a keynote presentation on innovation with real-world examples and references, a team matrix to build and understand an innovative team, and numerous worksheet templates-available from the Web Added Value(TM) Download Resource Center at www. jrosspub.com, Innovation for Media Content Creation provides a fresh approach to the strategic, logistic, creative, and managerial aspects of media content and television programming development. Mr. Quintero has taken the philosophy and methodologies of innovation that have traditionally been confined to use in product development and manufacturing or technological environments, and applied it in the media industry. This well-organized, step-by-step guide provides the framework and tools needed to deliver innovative, creative content successfully and consistently in today's multi-platform television landscape. Executives, creative professionals, and students alike will find value in this one-of-a-kind book.
LC Classification NumberPN1992.55.Q56 2015
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