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Integrated Advertising, Promotion, and Marketing Communications, Global Edition by Donald E Baack, Kenneth E. Clow (Paperback, 2015)
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About this product
Product Information
For undergraduate Advertising and Integrated Marketing Communication courses. Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.Product Identifiers
PublisherPearson Education The Limited
ISBN-139781292093635
eBay Product ID (ePID)212600877
Product Key Features
SubjectAdvertising, Business
Publication Year2015
Number of Pages496 Pages
Publication NameIntegrated Advertising, Promotion, and Marketing Communications, Global Edition
TypeTextbook
AuthorDonald E Baack, Kenneth E. Clow
FormatPaperback
Dimensions
Item Height279 mm
Item Weight1032 g
Item Width216 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
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- 18 Oct, 2017
A reference
A must read. Recommended.Verified purchase: YesCondition: New
