Social Marketing : Changing Behaviors for Good by Philip. Kotler and Nancy R. Lee (2015, Trade Paperback)

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About this product

Product Identifiers

PublisherSAGE Publications, Incorporated
ISBN-101452292140
ISBN-139781452292144
eBay Product ID (ePID)212637034

Product Key Features

Number of Pages584 Pages
LanguageEnglish
Publication NameSocial Marketing : Changing Behaviors for Good
SubjectMarketing / General, Movements / Behaviorism
Publication Year2015
TypeTextbook
AuthorPhilip. Kotler, Nancy R. Lee
Subject AreaPsychology, Business & Economics
FormatTrade Paperback

Dimensions

Item Height0.9 in
Item Weight30.5 oz.
Item Length9.1 in
Item Width7.4 in

Additional Product Features

Edition Number5
Intended AudienceCollege Audience

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