Handbook of Brand Management Scales by Lia Zarantonello and Véronique Pauwels-Delassus (2015, Trade Paperback)

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ISBN-13: 9780415742962, 978-0415742962. Format: Paperback.

About this product

Product Identifiers

PublisherRoutledge
ISBN-10041574296X
ISBN-139780415742962
eBay Product ID (ePID)212704488

Product Key Features

Number of Pages310 Pages
LanguageEnglish
Publication NameHandbook of Brand Management Scales
Publication Year2015
SubjectMarketing / General, Consumer Behavior, Reference, Marketing / Research
TypeTextbook
Subject AreaBusiness & Economics
AuthorLia Zarantonello, Véronique Pauwels-Delassus
FormatTrade Paperback

Dimensions

Item Height0.7 in
Item Weight16.8 oz.
Item Length9.2 in
Item Width6.7 in

Additional Product Features

Intended AudienceCollege Audience

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