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Business Research Methods by Alan Bryman, Emma Bell (Paperback, 2015)

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A complete introduction to doing business research, Business Research Methods is the ideal guide for students embarking on a research project. Together with real students and supervisors, the authors draw on their own extensive experience to give readers tips for success and provide advice to help them avoid common mistakes. Developed specifically with business and management students in mind, this bestselling textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice on carrying out their research. In addition to a broad range of relevant case studies, the book features a substantial discussion of ethics, a chapter on internet research methods, and a strong emphasis on practical content such as planning a project and writing it up. With a new chapter on the nature of business research that explains why an understanding of research methods is so important to the broader study of business and management, and a new chapter on sampling in qualitative research, Business Research Methods remains the book of choice to help you build a full understanding of the subject.New to this editionA new introductory chapter on the nature of business research explains to students the relevance and importance of studying research methods, while also considering the 'messiness' of business research by giving guidance to students on how to proceed if things do not go to plan.A new chapter on sampling in qualitative research complements the existing chapter on sampling in quantitative research, providing full coverage of this important topic.New material on the use of technology in research, including the use of Skype for interviewing and work blogs as sources of data, keeps the book fully up-to-date with the latest trends in research methods.New coverage of shadowing in organizations, experience and event sampling, thematic analysis, and global and multi-site ethnography.Increased coverage of writing for academic audiences and mixed-methods research.Fully updated to include coverage of SPSS 22.

Product Identifiers

Publisher
Oxford University Press
ISBN-13
9780199668649
eBay Product ID (ePID)
212748566

Product Key Features

Author
Alan Bryman, Emma Bell
Publication Name
Business Research Methods
Format
Paperback
Language
English
Subject
Classical Studies, Management
Publication Year
2015
Type
Textbook
Number of Pages
816 Pages

Dimensions

Item Height
265mm
Item Width
201mm
Item Weight
1498g

Additional Product Features

Title_Author
Emma Bell, Alan Bryman
Country/Region of Manufacture
United Kingdom

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