Global Brand Power : Leveraging Branding for Long-Term Growth by Barbara E. Kahn (2013, Trade Paperback)

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ISBN-13: 9781613630266, 978-1613630266. Format: Paperback.

About this product

Product Identifiers

PublisherWharton School Press
ISBN-101613630263
ISBN-139781613630266
eBay Product ID (ePID)212859515

Product Key Features

Number of Pages132 Pages
LanguageEnglish
Publication NameGlobal Brand Power : Leveraging Branding for Long-Term Growth
Publication Year2013
SubjectMarketing / General, Consumer Guides, Advertising & Promotion
TypeNot Available
AuthorBarbara E. Kahn
Subject AreaReference, Business & Economics
FormatTrade Paperback

Dimensions

Item Height0.5 in
Item Weight4.3 oz.
Item Length8.5 in
Item Width5.5 in

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