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Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know by Ken Mark, Julian Birkinshaw (Paperback, 2015)
Price:
£29.38
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30 days return. Buyer pays for return postage.
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Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them. Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know.