Picture 1 of 1
Stock photo
Picture 1 of 1
Stock photo
Marketing Fashion, Second edition: Strategy, Branding and Promotion by Harriet Posner (Paperback, 2015)
Startatpage1 (66300)
99.8% positive Feedback
Price:
£19.95
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Condition:
All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
- Buy it nowMarketing Fashion, Second edition: St, Henrik Kubel, New, Paperb
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Information
Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.Product Identifiers
PublisherLaurence King Publishing
ISBN-139781780675664
eBay Product ID (ePID)213035408
Product Key Features
Book TitleMarketing Fashion, Second Edition: Strategy, Branding and Promotion
IllustratorPatricia Mumau
AuthorHarriet Posner
FormatPaperback
LanguageEnglish
Publication Year2015
Number of Pages240 Pages
Dimensions
Item Height257mm
Item Width190mm
Item Weight840g
Additional Product Features
Title_AuthorHarriet Posner
Country/Region of ManufactureUnited Kingdom
![Marketing Fashion, Second edition: Strategy, Branding and Promotion [paperback]](https://i.ebayimg.com/images/g/ZVEAAOSwkYJhLiBB/s-l225.jpg)
![Marketing Fashion, Second Edition: Strategy, Branding and Promotion [Paperback]](https://i.ebayimg.com/images/g/qjkAAeSwfrln1Igl/s-l225.jpg)
