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One Plus One Equals Three: A Masterclass in Creative Thinking by Dave Trott (Hardcover, 2015)

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Title: One Plus One Equals Three: A Masterclass in Creative Thinking Item Condition: used item in a very good condition. Binding: Hardcover Language: english.

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How do you make something out of nothing? One Plus One Equals Three goes straight to the heart of the creative impulse. Combining Dave Trott's disctinctive, almost Zen-like storytelling, humour and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between 'creatives' and 'suits' in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.