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Springerbriefs in Operations Management Ser.: Optimization Issues in Web and Mobile Advertising : Past and Future Trends by Subodha Kumar (2015, Trade Paperback)
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ISBN-13: 9783319186443, 978-3319186443. This is followed by the discussion of prominent pricing models. The reader is provided with a basic overview of different optimization issues involved in web advertising.
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About this product
Product Identifiers
PublisherSpringer International Publishing A&G
ISBN-103319186442
ISBN-139783319186443
eBay Product ID (ePID)213118408
Product Key Features
Number of PagesX, 70 Pages
Publication NameOptimization Issues in Web and Mobile Advertising : Past and Future Trends
LanguageEnglish
Publication Year2015
SubjectE-Commerce / Internet Marketing, Operations Research, Information Management, Optimization
TypeTextbook
Subject AreaBusiness & Economics, Mathematics
AuthorSubodha Kumar
SeriesSpringerbriefs in Operations Management Ser.
FormatTrade Paperback
Dimensions
Item Weight53 oz.
Item Length9.3 in
Item Width6.1 in
Additional Product Features
Intended AudienceScholarly & Professional
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