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Principles of Marketing, Global Edition by Philip Kotler, Gary Armstrong (Paperback, 2015)
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Philip Kotler. Action & Adventure. second hand – good. Children & Family. Jacket, cover and booklet may have just slight signs of usage but are not marked or annotated. We try to assess the precise condition of the products as objectively as possible.
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Product Information
Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Also available with MyMarketingLab This title is also available with MyMarketingLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292092591) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocatorProduct Identifiers
PublisherPearson Education The Limited
ISBN-139781292092485
eBay Product ID (ePID)213156948
Product Key Features
SubjectMarketing
Publication Year2015
Number of Pages736 Pages
Publication NamePrinciples of Marketing, Global Edition
TypeTextbook
AuthorPhilip Kotler, Gary Armstrong
FormatPaperback
Dimensions
Item Height276 mm
Item Weight1430 g
Item Width214 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
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Most relevant reviews
- 11 Feb, 2020
Great and valuable book.
This book is a great opportunity for those who want to expand their knowledge,it's worth to buy it.😊Verified purchase: YesCondition: Pre-owned
- 10 Mar, 2021
Satisfied
Easy to read and understand with case studies. The book is clean too.Verified purchase: YesCondition: Pre-owned
