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Shenson on Consulting : Success Strategies from the Consultant's Consultant by Howard L. Shenson (1990, Hardcover)
Better World Books (2764631)
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100471506613
ISBN-139780471506614
eBay Product ID (ePID)2132639
Product Key Features
Book TitleShenson on Consulting : Success Strategies from the Consultant's Consultant
Number of Pages224 Pages
LanguageEnglish
TopicConsulting, Sales & Selling / General
Publication Year1990
GenreBusiness & Economics
AuthorHoward L. Shenson
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight16 Oz
Item Length9.3 in
Item Width6.3 in
Additional Product Features
Intended AudienceTrade
LCCN90-030240
Dewey Edition20
Dewey Decimal001/.068
Table Of ContentThirteen Keys: Building and Maintaining a Successful Consulting Practice. Indirect Marketing: Building an Image and Reputation that Encourages Prospects to Seek You Out. Referral Marketing: Making Your Practice Grow Through Referrals and Recommendations. Direct Marketing: Using Advertising and Brochures to Promote Your Practice. Direct Mail Marketing: Selecting and Using Mailing Lists to Market Your Services. Selling Professional Services: Face-to-Face Methods for Marketing Your Practice. Practice Management: The Marketing Implications. Conclusion. Index.
SynopsisBased on Howard Shenson's wide-ranging expertise, it gives you a real-life, no-holds-barred account of what it's really like to go out on your own and fight to survive--and succeed--in the consulting business. Covers every phase of consulting, from establishing the business and sales and marketing to proposals and presentations, financial issues and client relations. Shenson covers the latest trends in the industry as tracked by his well-known newsletter Professional Consultant and Seminar Business Report and his many contacts in the business., Based on Howard Shenson's wide-ranging expertise, it gives you a real-life, no-holds-barred account of what it's really like to go out on your own and fight to survive-and succeed-in the consulting business. Covers every phase of consulting, from establishing the business and sales and marketing to proposals and presentations, financial issues and client relations. Shenson covers the latest trends in the industry as tracked by his well-known newsletter Professional Consultant and Seminar Business Report and his many contacts in the business.
LC Classification NumberHD69.C6S519 1990
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