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Marketing Management, Global Edition by Philip Kotler, Kevin Keller (Paperback, 2015)

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Product Information

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

Product Identifiers

PublisherPearson Education The Limited
ISBN-139781292092621
eBay Product ID (ePID)213354401

Product Key Features

Number of Pages832 Pages
Publication NameMarketing Management, Global Edition
LanguageEnglish
SubjectManagement, Marketing
Publication Year2015
TypeTextbook
AuthorPhilip Kotler, Kevin Keller
FormatPaperback

Dimensions

Item Height275 mm
Item Weight1620 g
Item Width210 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom
Title_AuthorKevin Keller, Philip Kotler

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Marketing Management, Global Edition by Philip Kotler, Kevin Keller (2015)
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  • by jsam-29
    03 Nov, 2019

    Very good.

    Verified purchase: YesCondition: Pre-owned

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    12 Oct, 2018

    Awesome thank you

    Verified purchase: YesCondition: New

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