Strategy for the Corporate Level : Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions by Jo Whitehead, Marcus Alexander, Andrew Campbell and Michael Goold (2014, Hardcover)

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A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.

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Product Identifiers

PublisherWiley & Sons, Incorporated, John
ISBN-101118818377
ISBN-139781118818374
eBay Product ID (ePID)213426374

Product Key Features

Edition2
Book TitleStrategy for the Corporate Level : Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions
Number of Pages400 Pages
LanguageEnglish
TopicIndustrial Management, Decision-Making & Problem Solving, Mergers & Acquisitions, Strategic Planning
Publication Year2014
IllustratorYes
GenreBusiness & Economics
AuthorJo Whitehead, Marcus Alexander, Andrew Campbell, Michael Goold
FormatHardcover

Dimensions

Item Height1 in
Item Weight24.1 oz.
Item Length9.1 in
Item Width6.2 in

Additional Product Features

Intended AudienceTrade

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