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Developments in Marketing Science: Proceedings of the Academy of Marketing Science Ser.: Marketing Challenges in a Turbulent Business Environment : Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress by Charles B. Ragland (2015, Hardcover)
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ISBN-13: 9783319194271, 978-3319194271. Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru.
- Buy it nowMarketing Challenges in a Turbulent Business Environment - 9783319194271
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About this product
Product Identifiers
PublisherSpringer International Publishing A&G
ISBN-103319194275
ISBN-139783319194271
eBay Product ID (ePID)213461244
Product Key Features
Number of PagesXxiii, 733 Pages
Publication NameMarketing Challenges in a Turbulent Business Environment : Proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress
LanguageEnglish
Publication Year2015
SubjectLeadership, Marketing / General, Strategic Planning
TypeTextbook
AuthorCharles B. Ragland
Subject AreaBusiness & Economics
SeriesDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science Ser.
FormatHardcover
Dimensions
Item Weight441.9 oz.
Item Length9.3 in
Item Width6.1 in
Additional Product Features
Intended AudienceScholarly & Professional
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