CURRENTLY SOLD OUT
About this product
Product Information
Have you ever found yourself re-reading the same sentence four or five times and thought 'I should get more sleep'? Are you clueless as to why one paragraph just seems to 'flow' while you simply can't recall the contents of ather? Guess what: you are t alone. Even the best writers fail to grasp why their writing works. The Reader's Brain is the first science-based guide to writing, employing cutting-edge research on how our minds process written language, to ensure your writing can be read quickly, assimilated easily, and recalled precisely - exactly what we need to transform anyone into a highly effective writer. Using the 5Cs - clarity, continuity, coherence, concision, and cadence - this book combines irreverent humour with easy-to-follow principles that will make readers perceive your sentences, paragraphs, and documents to be clear, concise, and effective.Product Identifiers
PublisherCambridge University Press
ISBN-101107496500
ISBN-139781107496507
eBay Product ID (ePID)214412775
Product Key Features
Number of Pages225 Pages
Publication NameReader's Brain : How Neuroscience Can Make You a Better Writer
LanguageEnglish
Publication Year2015
SubjectUsage & Writing Guides
TypeTextbook
AuthorYellowlees Douglas
Subject AreaEducation, Psychology
FormatTrade Paperback (Us), Paperback
Dimensions
Item Height0.4 in
Item Weight9.9 Oz
Item Length7.8 in
Item Width5.1 in
Height198mm
Width129mm
Weight270g
Additional Product Features
Intended AudienceCollege Audience
Date of Publication11/06/2015
Place of PublicationCambridge
Spine10mm
GenreUsage & Writing Guides
Country of PublicationUnited Kingdom
Author BiographyYellowlees Douglas Is Associate Professor of Management Communication at the University of Florida.
Content Note1b/W Illus.
ImprintCambridge University Press
