How to Run a Store at a Profit: Figuring Expenses and Mark-Up Counter and Window Displays How a Retailer in Creased Business 400% in Fourteen Months Short Cuts in Handling Trade Larger Net Profits Training Your Men to Sell (Classic Reprint) by A W Shaw Company (Paperback / softback, 2015)
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To optimize profits, the author highlights the importance of matching prices with expenses and securing a fair mark-up.