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Business Essentials by Ronald J. Ebert and Ricky W. Griffin (2016, Hardcover)
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- Buy it nowBusiness Essentials by Ricky W. Griffin and Ronald J. Ebert (2016, Hardcover)
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About this product
Product Identifiers
PublisherPearson Education
ISBN-100134129962
ISBN-139780134129969
eBay Product ID (ePID)215322618
Product Key Features
Number of Pages696 Pages
Publication NameBusiness Essentials
LanguageEnglish
Publication Year2016
SubjectIndustrial Management, General
TypeTextbook
Subject AreaBusiness & Economics
AuthorRonald J. Ebert, Ricky W. Griffin
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight55 Oz
Item Length11 in
Item Width8.5 in
Additional Product Features
Edition Number11
Intended AudienceCollege Audience
LCCN2015-021208
Dewey Edition23
IllustratedYes
Dewey Decimal658
Table Of ContentPart 1: The Contemporary Business World 1. The U.S. Business Environment 2. Understanding Business Ethics and Social Responsibility 3. Entrepreneurship, New Ventures, and Business Ownership 4. Understanding the Global Context of Business Part 2: Managing the Business 5. Managing the Business 6. Organizing the Business 7. Operations Management and Quality Part 3: People in Organizations 8. Employee Behavior and Motivation 9. Leadership and Decision Making 10. Human Resource Management and Labor Relations Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage 11. Marketing Processes and Consumer Behavior 12. Developing and Pricing Products 13. Distributing and Promoting Products Part 5: Managing Information for Better Business Decisions 14. Information Technology (IT) for Business 15. The Role of Accountants and Accounting Information Part 6: The Financial System and Issues in Financial Management 16. Understanding Money and the Role of Banking 17. Managing Business Finances Appendices Appendix I: Risk Management Appendix II: The Legal Context of Business Appendix III: Managing Your Personal Finances Appendix IV: Unions and Labor Management Glossary Index
SynopsisFor Introduction to Business courses. Focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business--and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today. The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today. Also Available with MyBizLab ® This title is available with MyBizLab--an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyBizLab does not come packaged with this content. If you would like to purchase both the physical text and MyBizLab search for: 0134473639 / 9780134473635 Business Essentials Plus MyBizLab with Pearson eText -- Access Card Package Package consists of: 0134271122 / 9780134129969 Business Essentials 0134150031 / 9780134150031 MyBizLab with Pearson eText -- Access Card -- for Business Essentials, For Introduction to Business courses. Focus on the practical skills and important developments in business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business--and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today. The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today. Also Available with MyBizLab (R) This title is available with MyBizLab--an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyBizLab does not come packaged with this content. If you would like to purchase both the physical text and MyBizLab search for: 0134473639 / 9780134473635 Business Essentials Plus MyBizLab with Pearson eText -- Access Card Package Package consists of: 0134271122 / 9780134129969 Business Essentials 0134150031 / 9780134150031 MyBizLab with Pearson eText -- Access Card -- for Business Essentials
LC Classification NumberHD70.U5E2 2016
