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Art and Attitude of Commercial Photography by Rick Souders (2002, Trade Paperback)

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About this product

Product Identifiers

PublisherWatson-Guptill Publications, Incorporated

ISBN-100817433090

ISBN-139780817433093

eBay Product ID (ePID)2186637

Product Key Features

Book TitleArt and Attitude of Commercial Photography

Number of Pages160 Pages

LanguageEnglish

TopicCommercial, Business Aspects

Publication Year2002

IllustratorYes

GenrePhotography

AuthorRick Souders

FormatTrade Paperback

Dimensions

Item Weight23.2 Oz

Item Length11 in

Item Width8.2 in

Additional Product Features

Intended AudienceTrade

LCCN2002-104780

Dewey Edition21

TitleLeadingThe

Dewey Decimal778.9/97416

SynopsisResearched and written by one of the industry's leading professional photographers, The Art and Attitude of Commercial Photography is an inspirational, A to Z guide to establishing a successful career as a working photographer. According to Rick Souders, the business demands not only cutting-edge photography techniques, but also vision, tenacity, perseverance, and attitude. The book shows how to master the three areas essential to achieving and maintaining success as a commercial photographer: art (lighting, styling, conceptualizing, etc.); business (getting started, the art of selling, billing, promotion, sales, etc.); and attitude (an understanding of one's strengths and a sense of passion, vision, and direction). The book covers virtually every business and artistic issue, including dozens of strategies drawn from the author's real-life experience. The Art and Attitude of Commercial Photography is the only book to provide both aspiring and established professionals with the artistic techniques, business savvy, and winning attitude necessary to launch and sustain a dynamic career in this exciting and competitive industry. Book jacket., An A-to-Z guide to becoming a successful working photographer, written by a professional photographer. It aims to cover virtually every aspect of the business and art, and topics covered include: no-fail strategies and tested techniques for getting started; using a variety of digital applications; perfecting the art of selling to the clients; creating people and product illustrations; using sources like stock and travel photography; and combining all these artistic and business elements together to run a cost-effective commercial photography business.

LC Classification NumberTR690.S76 2002