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Impossible to Ignore: Creating Memorable Content to Influence Decisions by Carmen Simon (2016, Hardcover)
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About this product
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-101259584135
ISBN-139781259584138
eBay Product ID (ePID)219205412
Product Key Features
Book TitleImpossible to Ignore: Creating Memorable Content to Influence Decisions
Number of Pages288 Pages
LanguageEnglish
TopicBusiness Communication / General, Business Communication / Meetings & Presentations, Skills, Cognitive Psychology & Cognition
Publication Year2016
IllustratorYes
GenreBusiness & Economics, Psychology
AuthorCarmen Simon
FormatHardcover
Dimensions
Item Height1 in
Item Weight19.4 Oz
Item Length9.3 in
Item Width6.5 in
Additional Product Features
Intended AudienceTrade
LCCN2016-011861
Dewey Edition23
Dewey Decimal658.4/52
Table Of ContentCHAPTER 1: MEMORY IS A MEANS TO AN END Why memory matters in decision-making CHAPTER 2: A BUSINESS APPROACH TO MEMORY Three steps to influence memory and decisions CHAPTER 3: CONTROL WHAT YOUR AUDIENCE REMEMBERS Practical ways to avoid the hazards of random memory CHAPTER 4: MADE YOU LOOK How cues pave the way to action CHAPTER 5: THE PARADOX OF SURPRISE The price we pay for extra attention, time, and engagement CHAPTER 6: SWEET ANTICIPATION How to build excitement for what happens next CHAPTER 7: WHAT MAKES A MESSAGE REPEATABLE? Techniques to convince others to share your words CHAPTER 8: BECOME MEMORABLE WITH DISTINCTION How to stay on people's minds long enough to spark action CHAPTER 9: MEMORABLE STORYTELLING The science of retrieving memories CHAPTER 10: HOW MUCH CONTENT IS TOO MUCH? How to handle content sacrifice CHAPTER 11: HOW DOES THE BRAIN DECIDE? The neurobiology and neuroeconomics of choice8 CHAPTER 12: THE RIGHT TO BE FORGOTTEN AND THE INTENT TO BE REMEMBERED How to balance accidental and purposeful forgetting
SynopsisA groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory--and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore , she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience's needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn today's intentions into tomorrow's actions This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable--it's Impossible to Ignore ., A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignoreusing the latest in brain science Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory--and impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion: 1. Create cues that attract attention and connect with your audience's needs 2. Use memory-influencing variables to control what your audience remembers 3. Turn today's intentions into tomorrow's actions This practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business. Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions. It's not just memorable--it's Impossible to Ignore., A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore--using the latest in brain science
LC Classification NumberHF5718.22.S556 2016
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Ratings and reviews
Most relevant reviews
- 13 May, 2024
Book in perfect condition. Packed very well with plastic padded mailer. Really liked the card. Very nice touch!
Book in perfect condition. Packed very well with plastic padded mailer. Really liked the card. Very nice touch!Verified purchase: YesCondition: Pre-owned
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