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Advertising Concept Book : Think Now, Design Later by Pete Barry (2016, Trade Paperback)

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item 1 Advertising Concept Book 3E Format: Paperback
£18.67
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item 2 Advertising Concept Book 3E: Think Now, Design Later
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item 3 Advertising Concept Book : Think Now, Design Later: A Complete Guide to Creat...
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item 4 Advertising Concept Book : Think Now, Design Later: A Complete Guide to Creat...
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item 5 Advertising Concept Book 3e: Think Now, Design Later by Pete Barry: New
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item 6 The Advertising Concept Book: Think Now, Design Later by Barry, Pete
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item 7 The Advertising Concept Book: Think Now, Design Later (Third), Barry, Pete, 9780
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item 8 Advertising Concept Book 3e: Think Now, Design Later by Pete Barry: Used
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item 9 The Advertising Concept Book: Think Now, Design Later (Paperback or Softback)
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item 10 The Advertising Concept Book: Think Now Design Later by Pete Barry
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item 11 Advertising Concept Book 3e: Think Now, Design Later Barry, Pete
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About this product

Product Identifiers

Publisher
Thames & Hudson
ISBN-10
0500292671
ISBN-13
9780500292679
eBay Product ID (ePID)
220310107

Product Key Features

Edition
3
Book Title
Advertising Concept Book : Think Now, Design Later
Number of Pages
296 Pages
Language
English
Topic
Advertising & Promotion
Publication Year
2016
Illustrator
Yes
Genre
Business & Economics
Author
Pete Barry
Format
Trade Paperback

Dimensions

Item Height
1.2 in
Item Weight
40.1 Oz
Item Length
9.5 in
Item Width
7.9 in

Additional Product Features

Intended Audience
Trade
LCCN
2016-933409
Reviews
You won't find this much content and design analysis and detail in one volume anywhere else. . . . Each page is a visual treat. -- CM/Content Marketing Institute
TitleLeading
The
Dewey Edition
23
Dewey Decimal
659.1
Synopsis
The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition, In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns--in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition--also reinforce the book's core lesson: that a great idea will last forever., The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns--in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition--also reinforce the book's core lesson: that a great idea will last forever.
LC Classification Number
HF5821

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