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Marketing Hope : Get-Rich-Quick Schemes in Siberia by Leonie Schiffauer (2019, Hardcover)

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Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment.

About this product

Product Identifiers

PublisherBerghahn Books, Incorporated

ISBN-101789200121

ISBN-139781789200126

eBay Product ID (ePID)22046689289

Product Key Features

Number of Pages186 Pages

Publication NameMarketing Hope : Get-Rich-Quick Schemes in Siberia

LanguageEnglish

Publication Year2019

SubjectMarketing / Multilevel, Anthropology / Cultural & Social, Criminal Law / General, Investments & Securities / General

TypeTextbook

Subject AreaLaw, Business & Economics, Social Science

AuthorLeonie Schiffauer

FormatHardcover

Dimensions

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceScholarly & Professional

All listings for this product

Marketing Hope: Get-Rich-Quick Schemes in Siberia by Schiffauer, Leonie

item 1 Marketing Hope: Get-Rich-Quick Schemes in Siberia by Schiffauer, Leonie

Marketing Hope - 9781789200126

item 2 Marketing Hope - 9781789200126

Marketing Hope, Leonie Schiffauer, Hardback

item 3 Marketing Hope, Leonie Schiffauer, Hardback

Leonie Schiffauer Marketing Hope (Hardback) (US IMPORT)

item 4 Leonie Schiffauer Marketing Hope (Hardback) (US IMPORT)

Marketing Hope: Get-Rich-Quick Schemes in Siberia. Schiffauer 9781789200126<|

item 5 Marketing Hope: Get-Rich-Quick Schemes in Siberia. Schiffauer 9781789200126<|

Leonie Schiffauer Marketing Hope (Hardback)

item 6 Leonie Schiffauer Marketing Hope (Hardback)

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