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Republic of Tea : The Story of the Creation of a Business as Told Through the Personal Letters by Mel Ziegler and Bill Rosenzweig (1994, Trade Paperback)

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THE REPUBLIC OF TEA: THE STORY OF THE CREATION OF A BUSINESS, AS TOLD THROUGH THE PERSONAL LETTERS OF ITS FOUNDERS By Mel Ziegler & Patricia Ziegler & Bill Rosenzweig **BRAND NEW**.

About this product

Product Identifiers

PublisherKnopf Doubleday Publishing Group

ISBN-100385420579

ISBN-139780385420570

eBay Product ID (ePID)2206425

Product Key Features

Book TitleRepublic of Tea : the Story of the Creation of a Business As Told Through the Personal Letters

Number of Pages336 Pages

LanguageEnglish

Publication Year1994

TopicEntrepreneurship, Industries / Agribusiness

GenreBusiness & Economics

AuthorMel Ziegler, Bill Rosenzweig

FormatTrade Paperback

Dimensions

Item Height0.5 in

Item Weight17 Oz

Item Length9.5 in

Item Width6.5 in

Additional Product Features

Intended AudienceTrade

SynopsisAlmost all of us have at some point dreamed of starting our own business but have not been able to get past our fear, anxiety, and uncertainty about pursuing those dreams. Through a 20-month exchange of faxes, The Republic Of Tea chronicles the feelings and emotions of three partners as they confront their fears and dreams to create an enormously successful start-up company. The book shows the budding entrepreneur how to start a successful business that embodies his or her own soul and economic realities. The insightful correspondence between Mel Ziegler and Patricia Ziegler, co-founders of The Banana Republic chain, and their new partner Bill Rosenzweig provides a map for the entrepreneur. It tells of the day-to-day breakthroughs and breakdowns of the creative process--inventing a product, developing a plan, and structuring a business partnership--and even provides the actual business plan used to raise money for the venture. As part of the new Currency paperback line, the book includes a "User's Guide"--an introduction and discussion guide created for the paperback by the authors to help readers make practical use of the book's ideas.