Republic of Tea : The Story of the Creation of a Business as Told Through the Personal Letters by Mel Ziegler and Bill Rosenzweig (1994, Trade Paperback)
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Author:Rosenzweig & Ziegler. Republic of Tea, the. Book Binding:Paperback. Book Condition:VERYGOOD. World of Books USA was founded in 2005. All of our paper waste is recycled within the UK and turned into corrugated cardboard.
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About this product
Product Identifiers
PublisherKnopf Doubleday Publishing Group
ISBN-100385420579
ISBN-139780385420570
eBay Product ID (ePID)2206425
Product Key Features
Book TitleRepublic of Tea : the Story of the Creation of a Business As Told Through the Personal Letters
Number of Pages336 Pages
LanguageEnglish
Publication Year1994
TopicEntrepreneurship, Industries / Agribusiness
GenreBusiness & Economics
AuthorMel Ziegler, Bill Rosenzweig
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight17 Oz
Item Length9.5 in
Item Width6.5 in
Additional Product Features
Intended AudienceTrade
SynopsisAlmost all of us have at some point dreamed of starting our own business but have not been able to get past our fear, anxiety, and uncertainty about pursuing those dreams. Through a 20-month exchange of faxes, The Republic Of Tea chronicles the feelings and emotions of three partners as they confront their fears and dreams to create an enormously successful start-up company. The book shows the budding entrepreneur how to start a successful business that embodies his or her own soul and economic realities. The insightful correspondence between Mel Ziegler and Patricia Ziegler, co-founders of The Banana Republic chain, and their new partner Bill Rosenzweig provides a map for the entrepreneur. It tells of the day-to-day breakthroughs and breakdowns of the creative process--inventing a product, developing a plan, and structuring a business partnership--and even provides the actual business plan used to raise money for the venture. As part of the new Currency paperback line, the book includes a "User's Guide"--an introduction and discussion guide created for the paperback by the authors to help readers make practical use of the book's ideas.