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Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results by Bernard Marr (Hardcover, 2016)

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The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter

Product Identifiers

PublisherJohn Wiley & Sons INC International Concepts
ISBN-139781119231387
eBay Product ID (ePID)220982291

Product Key Features

Number of Pages320 Pages
Publication NameBig Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
LanguageEnglish
SubjectComputer Science, Mathematics
Publication Year2016
TypeTextbook
AuthorBernard Marr
FormatHardcover

Dimensions

Item Height223 mm
Item Weight536 g
Item Width141 mm

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorBernard Marr

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  • by adapark.4zayg
    12 Apr, 2018

    Great insight in to how businesses really are using big data

    I got a bit put off buying the book originally because some people said "it's nothing more than what you can find for free on the internet" - perhaps, but the writer has done all the hard work for you by collecting all the information and presenting it in an easy to read book. The book clearly lists out major businesses of all descriptions (from Jet Engine Manufacturers to Farmers to retailers of all descriptions), what they were trying to achieve, how they collect use the data, infrastructure they used and their outcomes. I found it super interesting, and amazed how widespread the applications of big data are. Definitely recommend reading this!

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