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Predictive Analytics : The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel (2016, Trade Paperback)

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Stein Kretsinger founding executive of AdvertisingAward-winning Used by over 30 universities Translated into 9 languagesAn introduction for everyone. Rather than a how to for hands-on techies the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques.Prediction is booming.

About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John
ISBN-101119145678
ISBN-139781119145677
eBay Product ID (ePID)221028651

Product Key Features

Edition2
Book TitlePredictive Analytics : the Power to Predict Who Will Click, Buy, Lie, or Die
Number of Pages368 Pages
LanguageEnglish
Publication Year2016
TopicMarketing / General, Consumer Behavior, General, Econometrics, Forecasting
IllustratorYes
GenrePsychology, Business & Economics, Social Science
AuthorEric Siegel
FormatTrade Paperback

Dimensions

Item Height1.1 in
Item Weight16.8 oz.
Item Length8.9 in
Item Width6 in

Additional Product Features

Intended AudienceTrade

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