Product Information
Criticism of charities in the press and broadcast media often reflects a failure by the charities themselves to explain their aims and methods, and to cultivate media contacts to this end. The book shows how any charity can devise a strategy for working productively with the media and deal effectively with negative coverage, should it arise.Product Identifiers
PublisherSocial Partnership Marketing Llp
ISBN-139781908595355
eBay Product ID (ePID)221073622
Product Key Features
SubjectMarketing, Business
Publication Year2016
Number of Pages126 Pages
Publication NameEffective Media Relations for Charities: What Journalists Want and How to Deliver It
LanguageEnglish
TypeTextbook
SeriesThe Charity First Series
FormatPaperback
Dimensions
Item Height234 mm
Item Width156 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom