Product Information
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.Product Identifiers
PublisherPalgrave Macmillan
ISBN-139781349320271
eBay Product ID (ePID)221131282
Product Key Features
Number of Pages199 Pages
Publication NameCustomer Experience: Future Trends and Insights
LanguageEnglish
SubjectMedicine, Management, Marketing, Business
Publication Year2010
TypeTextbook
AuthorS. Walden, C. Shaw, Q. Dibeehi
FormatPaperback
Dimensions
Item Height235 mm
Item Weight343 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorS. Walden, C. Shaw, Q. Dibeehi