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The TV Brand Builders: How to Win Audiences and Influence Viewers by Andy Bryant, Charlie Mawer (Paperback, 2016)
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This paperback textbook titled "The TV Brand Builders: How to Win Audiences and Influence Viewers" is a valuable resource for anyone interested in advertising and marketing. Written by Andy Bryant and Charlie Mawer, it contains 328 pages of insights and strategies for creating successful TV brands. With a height of 234mm, width of 156mm, and weight of 537g, this book is easy to handle and transport. It is published by Kogan Page LTD in 2016 and written in English. The book is focused on teaching readers how to build and maintain strong TV brands that resonate with their target audience. It is a must-have for anyone pursuing a career in advertising or marketing.
