John Vassos: Industrial Design for Modern Life by Danielle Shapiro (Paperback, 2016)

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John Vassos: Industrial Design for Modern Life. Title : John Vassos: Industrial Design for Modern Life. Authors : Danielle Shapiro. Product Category : Books. Binding : Paperback. Condition : Very Good.

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What should a television look like? How should a dial on a radio feel to the touch? These were questions John Vassos asked when the Radio Corporation of America (RCA) asked him to design the first mass-produced television receiver, the TRK-12, which had its spectacular premier at the 1939 New York World s Fair. Vassos emigrated from Greece and arrived in the United States in 1919. His career spans the evolution of central forms of mass media in the twentieth century and offers a template for understanding their success. This is Vassos s legacy shaping the way we interact with our media technologies. Other industrial designers may be more celebrated, but none were more focused on making radio and television attractive and accessible to millions of Americans.In John Vassos: Industrial Design for Modern Life, Danielle Shapiro is the first to examine the life and work of RCA s key consultant designer through the rise of radio and television and into the computer era. Vassos conceived a vision for the look of new technologies still with us today. A founder of the Industrial Designers Society of America, he was instrumental in the development of a self-conscious industrial design profession during the late 1920s and 1930s and into the postwar period. Drawing on unpublished records and correspondence, Shapiro creates a portrait of a designer whose early artistic work in books like Phobia and Contempo critiqued the commercialization of modern life but whose later design work sought to accommodate it.Replete with rich behind-the-product stories of America s design culture in the 1930s through the 1950s, this volume also chronicles the emergence of what was to become the nation s largest media company and provides a fascinating glimpse into its early corporate culture. In our current era of watching TV on an iPod or a smartphone, Shapiro stimulates broad discussions of the meaning of technological design for mass media in daily life.

Product Identifiers

Publisher
University of Minnesota Press
ISBN-13
9780816693412
eBay Product ID (ePID)
221191893

Product Key Features

Book Title
John Vassos: Industrial Design for Modern Life
Author
Danielle Shapiro
Format
Paperback
Language
English
Publication Year
2016
Number of Pages
288 Pages

Dimensions

Item Height
254mm
Item Width
178mm

Additional Product Features

Title_Author
Danielle Shapiro
Country/Region of Manufacture
United States

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John Vassos: Industrial Design for Modern Life by Danielle Shapiro (Paperback, 2016)

All listings for this product

item 1 John Vassos Industrial Design for Modern Life, Dan

item 2 John Vassos - 9780816693412

item 3 John Vassos: Industrial Design for Modern Life, Danielle Shapiro, Very Good Book

item 4 John Vassos Industrial Design for Modern Life by Danielle Shapiro 9780816693412

item 5 John Vassos: Industrial Design for Modern Life - Paperback NEW Danielle Shapir 1

item 6 John Vassos: Industrial Design for Modern Life

item 7 Danielle Shapiro John Vassos (Paperback)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Books

The Concise 48 Laws Of Power by Robert Greene (Paperback, 2002)

The Body Keeps the Score: Mind, Brain and Body in the Transformation of Trauma by Bessel van der Kolk (Paperback, 2015)

The Psychology of Money by Morgan Housel (Paperback, 2020)

The Official Highway Code (Paperback, 2022)

IET On-Site Guide (BS 7671:2018+A2:2022) Electrical Regulations (2022, Paperback)

Warrior Cats Series 1: The Prophecies Begin - 6 Books Collection Set By Erin Hunter

Fallout: The Vault Dweller's Official Cookbook by Victoria Rosenthal (Hardcover, 2018)

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You Are Here: the New Novel by the Author of Global Sensation ONE DAY

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