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Product Information
This accessible textbook introduces multimodality: its origins, scope and the potential of multimodal research for understanding the ways in which people communicate. Readers will learn to recognize similarities and differences in theoretical and methodological positions, and the limitations of different approaches are highlighted, including advice on how to mix and ultimately choose the most apt approaches for a study. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality and semiotics within applied linguistics, education, media and communication studies.Product Identifiers
PublisherRoutledge
ISBN-100415639263
ISBN-139780415639262
eBay Product ID (ePID)221230625
Product Key Features
Number of Pages220 Pages
Publication NameIntroducing Multimodality
LanguageEnglish
SubjectLinguistics / Semantics, General, Linguistics / Psycholinguistics, Linguistics / General
Publication Year2016
TypeTextbook
AuthorKay O'halloran, Carey Jewitt, Jeff Bezemer
Subject AreaLanguage Arts & Disciplines
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight17 Oz
Item Length9.8 in
Item Width7.1 in
