AQA A Level Business 2 Third Edition (Wolinski & Coates) by John Wolinski, Gwen Coates (Paperback, 2015)

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Pack of 4 books for Business Studies. Excellent condition. From pet and smoke free home.

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Exam Board: AQA Level: AS/A-level Subject: Business First Teaching: September 2015 First Exam: June 2017 This textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student's learning. - Gives in-depth insight into Business practices and theories - Wolinski and Coates are known for their comprehensive yet accessible style. - Ensures students can understand the real world context of what they're learning and apply their knowledge with fact files on real businesses - Provides practice exercises at the end of each chapter that reflect the style of the new assessments including multiple choice, short answer, data response and case study questions Contents Unit 7 Analysing the strategic position of a business - 1 Mission, corporate objectives and strategy - 2 Analysing the existing internal position of a business to assess strengths and weaknesses: financial ratio analysis - 3 Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance - 4 Analysing the external environment to assess opportunities and threats: political and legal change - 5 Analysing the external environment to assess opportunities and threats: economic change - 6 Analysing the external environment to assess opportunities and threats: social and technological - 7 Analysing the external environment to assess opportunities and threats: the competitive environment - 8 Analysing strategic options: investment appraisal Unit 8 Choosing strategic direction - 9 Strategic direction: choosing what markets to compete in and what products to offer - 10 Strategic positioning: choosing how to compete Unit 9 Strategic methods: how to pursue strategies - 11 Assessing a change in scale - 12 Assessing innovation - 13 Assessing internationalisation - 14 Assessing greater use of digital technology Unit 10 Managing strategic change - 15 Managing change - 16 Managing organisation culture - 17 Managing strategic implementation - 18 Problems with strategy and why strategies fail

Product Identifiers

PublisherHodder Education
ISBN-139781471836114
eBay Product ID (ePID)221256703

Product Key Features

Number of Pages440 Pages
Publication NameAqa a Level Business 2 Third Edition (Wolinski & Coates)
LanguageEnglish
SubjectEconomics
Publication Year2015
TypeTextbook
AuthorJohn Wolinski, Gwen Coates
FormatPaperback

Dimensions

Item Height276 mm
Item Weight1220 g
Item Width214 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom
Title_AuthorJohn Wolinski, Gwen Coates

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    Excellent book for revision and abject work

    Verified purchase: YesCondition: Pre-owned