Picture 1 of 1
Picture 1 of 1
Creative Strategy and the Business of Design by Douglas Davis (Paperback, 2016)
BOOKS etc. (522832)
99.5% positive Feedback
Price:
£13.52
Free postage
Returns:
60 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Condition:
ISBN-13: 9781440341557, 978-1440341557.
- Buy it nowCreative Strategy and the Business of Design - 9781440341557
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Information
Douglas wears a lot of hats-all stylish and functional. There's a huge disconnect happening right now in the industry and Douglas's book is a means to bridging that gap. -The Huffington Post The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: -Understand client requests from a business perspective -Build a strategic framework to inspire visual concepts -Increase your relevance in an evolving industry -Redesign your portfolio to showcase strategic thinking -Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.Product Identifiers
PublisherF&W Publications INC International Concepts
ISBN-139781440341557
eBay Product ID (ePID)221296425
Product Key Features
Book TitleCreative Strategy and the Business of Design
AuthorDouglas Davis
FormatPaperback
LanguageEnglish
Publication Year2016
Number of Pages208 Pages
Dimensions
Item Height229mm
Item Width152mm
Additional Product Features
Title_AuthorDouglas Davis
Country/Region of ManufactureUnited States
All listings for this product
Ratings and reviews
Most relevant reviews
- 06 Oct, 2019
Fantastic resource for creatives
A great guide for anyone wanting to get familiar with the business side of working as a creative. The book goes in depth into the processes you can use in order to tackle creative briefs from a more strategic angle. Well written and plenty of content to work through.Verified purchase: YesCondition: New
