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Media Management - A Comparative Analysis of European and American Systems by Boguslaw Nierenberg (Paperback, 2016)
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This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.
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Product Information
This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.Product Identifiers
PublisherUniwersytet Jagiellonski, Wydawnictwo
ISBN-139788323339908
eBay Product ID (ePID)221415128
Product Key Features
Publication NameMedia Management-A Comparative Analysis of European and American Systems
SubjectBusiness
Publication Year2016
TypeTextbook
FormatPaperback
LanguageEnglish
AuthorBoguslaw Nierenberg
Number of Pages224 Pages
Dimensions
Item Height229 mm
Item Weight316 g
Item Width161 mm
Additional Product Features
Country/Region of ManufacturePoland
Title_AuthorBoguslaw Nierenberg
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