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Offers an introduction to the key elements of good design. Covering the fundamental elements of design, this title illustrates the technical points and encourage readers to try out new ideas. Steven Heller is the co-chair of the MFA Design/Designer as Author+Entrepreneur program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and I.D. magazines. He is the author of more than 170 books on design and popular culture, including Design Literacy, Paul Rand, and Stylepedia. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement and the 2011 Smithsonian National Design Award.
Not only is this a great book to help spark ideas, it also provides helpful rules of design which help you analyse your own designs to potentially make them have more of an impact, or convey a message you want to suggest more. As well as providing artist influences to ignite inspiration.
Also, Wordery packaged the book very carefully with minimal wasteage, and the packaging was also recycable too!