Marketing: Concepts and Strategies by Lyndon Simkin, Sally Dibb, Ferrell, William Pride (Paperback, 2016)

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This book is a valuable resource for anyone studying marketing concepts and strategies. Written by Lyndon Simkin and Sally Dibb, it provides a comprehensive overview of the subject. The paperback edition, published in 2016, is perfect for students who want to learn about marketing without breaking the bank. The book is ideal for those interested in adult learning and university level education. It is a great addition to any collection of textbooks, education and reference books. The book is categorised under Books, Comics & Magazines and is titled "Marketing: Concepts and Strategies".

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The seventh edition of Marketing: Concepts and Strategies has been totally revised to reflect the current core themes of Marketing in terms of academic content, but also ' given the authors' wide-ranging consultancy and research experience outside of the lecture theatre ' from a practitioner's perspective. In particular, the world for marketers has gone digital, consumers communicate readily with each other via social media; Marketing has become more aligned to ethical, responsible and sustainability issues; and Marketing as an academic discipline has become more critical and reflective - all of which are developments under-pinning this new edition.