Loose Leaf Contemporary Advertising by Christian Arens, William F. Arens and Michael F. Weigold (2016, Ringbound)
plsshipfast (11699)
99% positive Feedback
Price:
£139.08
Free postage
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
Condition:
Product Description : CONTEMPORARY ADVERTISING 13e is one of the bestselling advertising texts in this field Known as the coffee table book for Advertising it is known for its current examples the author s ability to pull from realworld experiences and the clear writing style Taking a comprehensive view of the industry this text presents advertising from the creative standpoint and Arens draws from his own industry experience to lend life to the examples Author Bill Arens continues to address the importance of Integrated Marketing Communications IMC in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns
- Buy it nowContemporary Advertising and Integrated Marketing Communications
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherMcGraw-Hill Higher Education
ISBN-101259548155
ISBN-139781259548154
eBay Product ID (ePID)221760750
Product Key Features
Edition15
Book TitleLoose Leaf Contemporary Advertising
Number of Pages752 Pages
LanguageEnglish
Publication Year2016
TopicAdvertising & Promotion
IllustratorYes
GenreBusiness & Economics
AuthorChristian Arens, William F. Arens, Michael F. Weigold
FormatRingbound
Dimensions
Item Height1 in
Item Weight45.7 oz.
Item Length10.8 in
Item Width8.4 in
All listings for this product
Be the first to write a review
