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International Marketing in the Fast Changing World (Hardcover, 2015)

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International Marketing in the Fast Changing World, Hardcover by Stottinger, Barbara (EDT); Schlegelmilch, Bodo B. (EDT); Zou, Shaoming (EDT), ISBN 1785602330, ISBN-13 9781785602337, Like New Used, Free P&P in the UK Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.