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Trendology: Building an Advantage through Data-Driven Real-Time Marketing by C. Kerns (Paperback, 2014)
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ISBN-13: 9781349502431, 978-1349502431. Publisher: Palgrave Macmillan, United Kingdom.
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About this product
Product Information
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.Product Identifiers
PublisherPalgrave Macmillan
ISBN-139781349502431
eBay Product ID (ePID)223190238
Product Key Features
Number of Pages234 Pages
Publication NameTrendology: Building an Advantage Through Data-Driven Real-Time Marketing
LanguageEnglish
SubjectGovernment, Technology, Management, Marketing, Business
Publication Year2014
TypeTextbook
AuthorC. Kerns
FormatPaperback
Dimensions
Item Height235 mm
Item Weight3869 g
Item Width155 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorC. Kerns
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