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Automotive Management : Navigating the Next Decade of Auto Industry Transformation by Jens Diehlmann and Joachim Häcker (2016, Trade Paperback)
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The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.
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About this product
Product Identifiers
PublisherDE Gruyter Gmbh, Walter
ISBN-103110489309
ISBN-139783110489309
eBay Product ID (ePID)223782507
Product Key Features
Number of Pages288 Pages
Publication NameAutomotive Management : Navigating the Next Decade of Auto Industry Transformation
LanguageEnglish
SubjectIndustries / Automobile Industry
Publication Year2016
TypeTextbook
Subject AreaBusiness & Economics
AuthorJens Diehlmann, Joachim Häcker
FormatTrade Paperback
Dimensions
Item Weight22.4 oz.
Item Length9.4 in
Item Width6.7 in
Additional Product Features
Edition Number2
Intended AudienceScholarly & Professional
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