Picture 1 of 1

Stock photo

Marketing for the Developing Company (RLE Marketing) - 9781138980457 - Picture 1 of 1

Marketing for the Developing Company by John Winkler (Paperback, 2015)

BOOKS etc. (538746)

99.5% positive Feedback

Price:

£41.94

Free postage

Estimated delivery Thu, 24 Jul - Thu, 31 Jul

Returns:

60 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.

Condition:

New

ISBN-13: 9781138980457, 978-1138980457. Author(s): John Winkler.

About this product

Product Information

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical 'jargon' has deliberately been avoided to ensure a straightforward presentation of marketing facts.