Product Information
This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical 'jargon' has deliberately been avoided to ensure a straightforward presentation of marketing facts.Product Identifiers
PublisherTaylor & Francis LTD
ISBN-139781138980457
eBay Product ID (ePID)223919823
Product Key Features
Publication NameMarketing for the Developing Company
SubjectMarketing
Publication Year2015
SeriesRoutledge Library Editions: Marketing
TypeTextbook
FormatPaperback
LanguageEnglish
AuthorJohn Winkler
Dimensions
Item Height234 mm
Item Weight454 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorJohn Winkler