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MANAGERIAL ECONOMICS: ECONOMIC TOOLS FOR TODAY'S DECISION By Paul G. Keat Mint - Picture 1 of 1

Managerial Economics : Economic Tools for Todays Decision Makers by Philip K. Y. Young and Paul G. Keat (2002, Hardcover)

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MANAGERIAL ECONOMICS: ECONOMIC TOOLS FOR TODAY'S DECISION MAKERS By Paul G. Keat & Philip K Y Young - Hardcover **Mint Condition**.

About this product

Product Identifiers

PublisherPrentice Hall PTR

ISBN-100130353353

ISBN-139780130353351

eBay Product ID (ePID)2240722

Product Key Features

Number of Pages765 Pages

LanguageEnglish

Publication NameManagerial Economics : Economic Tools for Todays Decision Makers

SubjectIndustrial Management, Economics / General

Publication Year2002

TypeTextbook

Subject AreaBusiness & Economics

AuthorPhilip K. Y. Young, Paul G. Keat

FormatHardcover

Dimensions

Item Height1.3 in

Item Weight47.3 Oz

Item Length9.4 in

Item Width7.7 in

Additional Product Features

Edition Number4

Intended AudienceCollege Audience

LCCN2002-075499

Dewey Edition21

IllustratedYes

Dewey Decimal338.5/024/658

Table Of Content1. Introduction. 2. The Firm and Its Goals. 3. Supply and Demand. 4. Demand Elasticity. 5. Demand Estimation. 6. Forecasting. 7. The Theory and Estimation of Production. 8. The Theory and Estimation of Cost. 9. Pricing and Output Decisions: Perfect Competition and Monopoly. 10. Pricing and Output Decisions: Monopolistic Competition and Oligopoly. 11. Special Pricing Practices. 12. Economic Decision Making in the 21st Century: The "Old" Economics of the "New Economy." 13. Capital Budgeting. 14. Risk and Uncertainty. 15. Government and Industry: Challenges and Opportunities for Today's Managers. 16. Managerial Economics in Action: The Case of the Semiconductor Industry.

SynopsisFor upper-level undergraduate/graduate courses in Managerial Economics in departments of Economics and Finance. This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting that highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press - including numerous international examples - are incorporated into the chapters to reinforce the connection between economic and real business situations. - NEW - Added chapter on the New Economy business models - Chapter - Provides students with a basic introduction to business activities involving the Internet such as B2C and B2B, rise and fall of dotcoms, supply-chain management, and customer relations management - and links these activities to the fundamentals of managerial economics and analysis. - NEW - Expanded, rewritten discussion of strategy - In Chapter on oligopoly. - Gives students a greater focus on the relevant and important trend of business behavior and manageri, For upper-level undergraduate and first year MBA courses in Managerial Economics in departments of Economics and Finance. This text features a running case study that explores the decision-making processes of managers within Global Foods, a hypothetical company. It creates a vivid, dynamic business setting that highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press including numerous international examples are incorporated into the chapters to reinforce the connection between economics and real business situations.

LC Classification NumberHD30.22.K39 2003