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Marketing Strategy and Competitive Positioning by Nigel Piercy, Graham Hooley, John Rudd, Brigitte Nicoulaud (Paperback, 2017)

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This excellent textbook focuses on Marketing Strategy and Competitive Positioning, providing a great resource for those interested in management, marketing and business. The book is written in English and published by Pearson Education The Limited. It has 584 pages, measures 265mm in height, 195mm in width and weighs 1371g. The authors are Nigel Piercy, Graham Hooley, John Rudd and Brigitte Nicoulaud. The book was published in 2017 and its format is paperback. The book covers various subjects such as business and marketing strategies, and it is a great tool for any professional or student looking to enhance their knowledge in this area. The book is categorised under Books, Comics & Magazines, Textbooks, Education & Reference and Adult Learning & University.

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Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.